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			12/17/2007
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			Ross Printers Customer Survey
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			Page 8 of 28
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			02:01:05 PM
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			Analysis 7
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| 
Customer Segment | 
Also Use Our Competitors | 
 | 
Proportion of Segment | 
 
| 
 | 
Yes | 
No | 
 | 
 
| 
  Copies Only | 
14.63% | 
14.63% | 
50.00% | 
 
| 
  Freelance Artist | 
3.21% | 
1.41% | 
69.44% | 
 
| 
  Business | 
13.74% | 
32.86% | 
29.48% | 
 
| 
  Special Occasion | 
7.32% | 
12.20% | 
37.50% | 
 
| 
Entire Sample | 
38.90% | 
61.10% | 
38.90% | 
 
| 
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Half of the Copies Only segment and more than two-thirds of the Freelance Artist segment also use our competitors. | 
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