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12/17/2007
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Rebecca's Fashion Outlet Customer Paper Survey
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Page 3 of 13
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01:59:24 PM
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Analysis 2
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TOTAL |
4. How many miles did you drive to get here? |
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Less than 10 |
10 - 25 |
26 - 50 |
51 - 100 |
Over 100 |
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Count |
Pct. |
Count |
Row Pct. |
Count |
Row Pct. |
Count |
Row Pct. |
Count |
Row Pct. |
Count |
Row Pct. |
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TOTAL |
41 |
100.0% |
6 |
14.6% |
4 |
9.8% |
2 |
4.9% |
1 |
2.4% |
5 |
12.2% |
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2. How did you first hear about Rebecca's Fashion Outlet? |
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Saw a sign on the road |
4 |
9.8% |
0 |
0.0% |
0 |
0.0% |
2 |
50.0% |
1 |
25.0% |
1 |
25.0% |
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Read an ad in the newspaper |
1 |
2.4% |
1 |
100.0% |
0 |
0.0% |
0 |
0.0% |
0 |
0.0% |
0 |
0.0% |
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Heard an ad on the radio |
4 |
9.8% |
2 |
50.0% |
2 |
50.0% |
0 |
0.0% |
0 |
0.0% |
0 |
0.0% |
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Word of mouth from a friend or family member |
7 |
17.1% |
2 |
28.6% |
2 |
28.6% |
0 |
0.0% |
0 |
0.0% |
3 |
42.9% |
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Received our mailing |
1 |
2.4% |
0 |
0.0% |
0 |
0.0% |
0 |
0.0% |
0 |
0.0% |
1 |
100.0% |
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No Reply |
0 |
0.0% |
0 |
NV |
0 |
NV |
0 |
NV |
0 |
NV |
0 |
NV |
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Missing (No Value) |
24 |
58.5% |
1 |
4.2% |
0 |
0.0% |
0 |
0.0% |
0 |
0.0% |
0 |
0.0% |
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