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12/17/2007 Rebecca's Fashion Outlet Customer Web Survey Page 1 of 13
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TABLE OF CONTENTS
Analysis Description
1 1. Was this your first trip to Rebecca's Fashion Outlet?
2 2. How did you first hear about Rebecca's Fashion Outlet?
3 3. From what part of the state did you come?
4 4. How many miles did you drive to get here?
5 5. How much more frequently would you shop at Rebecca's Fashion Outlet if we were located closer to your home?
6 6. Was shopping at Rebecca's Fashion Outlet your primary reason for visiting Smallville?
7 If not, what were some other reasons for your visit to Smallville?
8 7. How much did you spend today for your purchases at Rebecca's Fashion Outlet?
9 8. How likely are you to shop at Rebecca's Fashion Outlet again?
10 9. Which newspapers do you read on a regular basis? (Check all that apply.)
11 10. What radio stations do you listen to on a regular basis? (Check all that apply.)
12 11. What is your annual household income?

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