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12/17/2007 Grocery Shopping Survey Page 1 of 39
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TABLE OF CONTENTS
Analysis Description
1 1. How many times in a month do you shop at grocery stores? - Female
2 1. How many times in a month do you shop at grocery stores? - Male
3 2. How much do you typically spend per week at grocery stores? - Female
4 2. How much do you typically spend per week at grocery stores? - Male
5 3. Which grocery store do you shop at most often? - Female
6 3. Which grocery store do you shop at most often? - Male
7 4. How many minutes does it take you to get to the grocery store you shop at most often? - Female
8 4. How many minutes does it take you to get to the grocery store you shop at most often? - Male
9 5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Food prices - Female
10 5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Food prices - Male
11 5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Food selection - Female
12 5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Food selection - Male
13 5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Quality of the food - Female
14 5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Quality of the food - Male
15 5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Service - Female
16 5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Service - Male
17 5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Summary of Means - Female
18 5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Summary of Means - Male
19 6. How familiar are you with the following grocery stores? - Big Apple - Female
20 6. How familiar are you with the following grocery stores? - Big Apple - Male
21 6. How familiar are you with the following grocery stores? - International Foods - Female
22 6. How familiar are you with the following grocery stores? - International Foods - Male
23 6. How familiar are you with the following grocery stores? - Low Price Supermarket - Female
24 6. How familiar are you with the following grocery stores? - Low Price Supermarket - Male
25 6. How familiar are you with the following grocery stores? - Reliable Market - Female
26 6. How familiar are you with the following grocery stores? - Reliable Market - Male
27 7. Including yourself, how many people are in your household? - Female
28 7. Including yourself, how many people are in your household? - Male
29 8. Of the people in the household, how many are children? - Female
30 8. Of the people in the household, how many are children? - Male
31 9. What is your age? - Female
32 9. What is your age? - Male
33 10. What is your gender? - Female
34 10. What is your gender? - Male
35 11. What is the highest level of education you have completed? - Female
36 11. What is the highest level of education you have completed? - Male
37 12. What is your income? - Female
38 12. What is your income? - Male

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