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12/17/2007 Grocery Shopping Survey Page 14 of 39
01:56:08 PM Analysis 13
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TOTAL 11. What is the highest level of education you have completed?
Grade school or less High school graduate Some college College graduate Graduate degree
Count Pct. Count Row Pct. Count Row Pct. Count Row Pct. Count Row Pct. Count Row Pct.
TOTAL 7 100.0% 0 0.0% 1 14.3% 2 28.6% 2 28.6% 2 28.6%
5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Quality of the food - Female
10 1 14.3% 0 0.0% 0 0.0% 1 100.0% 0 0.0% 0 0.0%
20 1 14.3% 0 0.0% 1 100.0% 0 0.0% 0 0.0% 0 0.0%
25 3 42.9% 0 0.0% 0 0.0% 1 33.3% 1 33.3% 1 33.3%
40 1 14.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 100.0%
Missing (No Value) 1 14.3% 0 0.0% 0 0.0% 0 0.0% 1 100.0% 0 0.0%
Mean 24.17 NV 20.00 17.50 25.00 32.50
Median 25.0 NV 20.0 17.5 25.0 32.5
Mode 25.0 NV 20.0 NV 25.0 NV
Standard Deviation 9.70 0.00 0.00 10.61 0.00 10.61
Valid Number 6 0 1 2 1 2

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