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12/17/2007 Grocery Shopping Survey Page 15 of 39
01:56:11 PM Analysis 14
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TOTAL 11. What is the highest level of education you have completed?
Grade school or less High school graduate Some college College graduate Graduate degree
Count Pct. Count Row Pct. Count Row Pct. Count Row Pct. Count Row Pct. Count Row Pct.
TOTAL 6 100.0% 1 16.7% 0 0.0% 2 33.3% 1 16.7% 1 16.7%
5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Quality of the food - Male
10 1 16.7% 0 0.0% 0 0.0% 1 100.0% 0 0.0% 0 0.0%
20 1 16.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 100.0%
21 1 16.7% 0 0.0% 0 0.0% 1 100.0% 0 0.0% 0 0.0%
60 1 16.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
Missing (No Value) 2 33.3% 1 50.0% 0 0.0% 0 0.0% 1 50.0% 0 0.0%
Mean 27.75 NV NV 15.50 NV 20.00
Median 20.5 NV NV 15.5 NV 20.0
Mode NV NV NV NV NV 20.0
Standard Deviation 22.07 0.00 0.00 7.78 0.00 0.00
Valid Number 4 0 0 2 0 1

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